2018 Prius C
Bring a sense of style to every adventure.

2018 Prius C

Prius c suits your active life. With a standard backup camera and available integrated navigation, it helps you back in and head out with ease.

Sporty details and a wide array of eye-popping colors are the perfect way to crank up your signature look.*

  *Disclosure
  • MSRP excludes the Delivery, Processing, and Handling Fee of $885 for Cars (Yaris, Yaris iA, 86, Corolla, Corolla iM, Camry, Camry HV, Prius LB, Prius c, Prius v, Prius Prime, Mirai, Avalon, Avalon HV), $960 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
  • 2017 EPA-estimated city/highway mileage. Actual mileage will vary.
    2018 EPA-estimated city/highway mileage. Actual mileage will vary.
  • 2017 EPA-estimated mileage. Actual mileage will vary.
  • 2017 EPA-estimated 19 city/27 highway/22 combined mpg for Sienna FWD. Actual mileage will vary.
  • 2017 EPA-estimated 54 city/50 highway/52 combined mpg for Prius. Actual mileage will vary.
  • 2017 EPA-estimated 43 city/39 highway/41 combined mpg for Prius v. Actual mileage will vary.
  • 2017 Prius Prime EPA-estimated combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov.
  • 2017 Prius Prime EPA-estimated combined MPGe. Actual MPGe will vary depending upon driving conditions, how you drive and maintain your vehicle, and other factors. Battery capacity will decrease with time and use. For more information, see www.fueleconomy.gov.
  • 2016 EPA-estimated 67 city/67 highway/67 combined MPGe for Mirai and 312-mile driving range. Actual mileage will vary. Range measurement pursuant to SAE J2601 standards (ambient temperature: 20°C; hydrogen tank pressure when fueled: 70 MPa). Fueling time varies with hydrogen fueling pressure and ambient temperature.
  • 2018 C-HR preliminary 27 city/31 highway/29 combined mpg estimates determined by Toyota. EPA ratings not available at time of posting. Actual mileage will vary.
  • 2018 EPA-estimated mileage. Actual mileage will vary.
  • Availability and accuracy of the information provided by the Dynamic Navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Subscription required after end of 3-year complimentary service. See Owner's Manual for details.
  • Wi-Fi Connect is available on select 2018 and newer Toyota vehicles. Visit toyota.com for vehicle availability. Verizon Wireless is the network provider for Wi-Fi Connect, which uses Verizon's 4G LTE network to transmit data. Data usage applies. Coverage not available everywhere; see vzw.com. See verizonwireless.com/bestnetwork for details. LTE is a trademark of ETSI. Other terms apply. Up to 5 devices can be supported using in-vehicle connectivity. Verizon Wireless data subscription required upon end of 6-month trial period or use of 2 GB data (whichever comes first). Use of Wi-Fi Connect subject to Verizon Wireless' Customer Agreement (verizonwireless.com/legal/notices/customer-agreement/), Privacy Policy (verizon.com/about/privacy/privacy-policy-summary), and data use policies (verizonwireless.com/support/vz-email-legal/).
  • Extra-cost color.
  • Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner's Manual for additional limitations and details.
  • Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
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Special Factory Incentives

CASH BACK

$1,000 Cash Back

  Offer Details

2018 Prius C
Cash back available from Toyota Motor Sales USA, Inc. Offer cannot be combined and is subject to availability. Does not include College Grad or Military Rebate. ToyotaCare covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See participating Toyota dealer for plan details. Deferred payments not available on leases. Interest accrues from date of purchase. Dealer fees may apply. Offer ends 01-02-2018. Valid only in California.

FINANCE

00% APR for 60 months OR take 0.9% APR for 72 months

  Offer Details

2018 Prius C
Offer available only through Toyota Financial Services to well-qualified buyers with premium rated credit. 60-months 0% APR - $16.67 per $1,000 financed OR 72-months 0.9% APR - $14.27 per $1,000 financed. Bonus Cash is only available through TFS and must be applied to special APR offer. No down payment required if qualified. Dealer fees may apply. Deferred payments not available on leases. Interest accrues from date of purchase. Offer ends 01-02-2018. ToyotaCare covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in California.

LEASE

$289 per month 36 months $1,999 due at signing

Includes Two Years No Cost Maintenance with 24-Hour Roadside Assistance

  Offer Details

2018 Prius C
Offer excludes applicable taxes, license, and fees. Lease is example only and applies only to new 2018 Toyota Prius C Model # 1201. Lease available only through Toyota Financial Services to well-qualified buyers with premium-rated credit. No security deposit required. You pay excess wear and tear, plus $.15 per mile over 36,000 miles at lease end. Lease payments may vary from dealer to dealer based on final negotiated price and equipment chosen. Example vehicle may not be available at all dealers. Dealer fees may apply. Must take delivery by 01-02-2018. $1,999 due at signing. ToyotaCare covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in California.


A smart space with an inspired look

Refreshed sporty exterior
Get behind the wheel and get away with a fresh look. Prius c's smart tech and versatility will help you make your escape, while the expressive details and wide array of eye-popping colors are the perfect way to amp up any adventure.

2018 Prius C Design

15-in. alloy wheels
Stand out with all-new 15-in. 8-spoke machined alloy wheels with dark-gray-painted accents. Details like this ensure you'll always roll up in style.

Versatile design
Four passenger doors and a large rear liftgate help you and your friends get in and get going with ease. Load up for a road trip, a big move or even a long hike with your best friend. Prius c makes it easy for you to explore new places and bring everyone and everything along for the ride.

60/40 split rear seats
No problem fitting your gear, your crew, and your dog in the car. Prius c has plenty of room, thanks to the available 60/40 split fold-down rear seats. Not just 17.1 cu. ft. of cargo volume, but also a variety of ways to configure it. Now you can pack even more fun into every journey.

Premium interior
Prius c is the perfect road trip partner thanks to its available Entune™ Premium Audio with Integrated Navigation and App Suite, comfy seats wrapped in an eye-catching available two-tone interior fabric, and an available moonroof to let the outside in.

Drive with peace of mind

Nine airbags
Prius c comes standard with nine airbags, including a driver and front passenger Advanced Airbag System. In the event of certain collisions, a sensor designed to monitor the severity of the impact makes adjustments for the appropriate airbag deployment.

2018 Prius C Safety

Star Safety System™
Every Prius c comes with Toyota's Star Safety System™, an advanced suite of six safety features offered standard on every new Toyota. The system includes Vehicle Stability Control (VSC), Traction Control, Anti-lock Brake System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).

ToyotaCare
Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a no cost maintenance plan with the purchase or lease of every new Toyota Prius c for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

LATCH
LATCH (Lower Anchors and Tethers for Children) provides an added measure of safety for the smaller members of your family. LATCH includes lower anchors and tethers on the outboard second-row seats and a tether anchor on the middle seat of the second and third rows.

Crumple zones
There's a lot of energy released in an impact. Prius c is equipped with energy-absorbing crumple zones that help dissipate that energy away from the passenger compartment.

Configured to your needs

Standard backup camera

Get in and out of the tightest spots on your next getaway. Prius c has your back with its standard integrated backup camera. Shift into Reverse and the large display automatically shows what the camera detects behind Prius c, helping you avoid objects that might otherwise be out of view.

Smart Key System with Push Button Start

It's easy to unlock all the fun with the available Smart Key fob in your pocket or purse. Simply grasp either the driver's or front passenger's door handle of your Prius c to unlock it. Plus, you can start the engine with the push of a button and start your next journey with ease.

Heated seats and mirrors

Chilly mornings are no excuse for missing out. Give your Prius c an added touch of comfort with available SofTex®-trimmed seating with heated front seats. Plus, you'll enjoy a frost-free view with available heated power outside mirrors.

Multi-Information Display

Always stay in the know when you're on the go. The Multi-Information Display (MID) shows the important data needed to help maximize your efficiency - including cruising range, fuel economy, and EV driving distance. It's time to get more value and fun from every trip.

Maximize your efficiency

MPG
Enjoy more savings so you can create more memories. Thanks to its EPA-estimated 43 mpg highway and 48 mpg in the city, Prius c delivers a more efficient drive. Now you can pull over for more photo ops and fewer gas stops.

2018 Prius C MPG

EV/ECO Mode
Take charge and pick your perfect drive mode. Prius c's EV Mode enables electric driving for up to one-half mile. ECO Mode limits the operation of the climate control and adjusts throttle input to help maximize fuel economy and give you more moments from each mile.

SULEV emissions
Rated as a Super Ultra Low Emission Vehicle (SULEV), Prius c produces fewer smog-forming emissions than an average gasoline-powered new vehicle.

Energy monitor
Learn how to optimize your efficiency. The energy monitor screen displays how the hybrid system works in real time. It shows you how Prius c always employs the most efficient source of power.

ECO Savings
Once you know how much you may be saving, you may know how much more you can spend on that commemorative truck-stop coffee mug from your next adventure.

ECO Score display
Prius c's ECO Score display rates how efficiently you're driving in three different categories - starting, cruising and stopping - to help boost fuel economy and improve your technique behind the wheel.


Incentives
TOYOTATHON 2017
Toyota Rebates
Used Car Finder
Corporate VIP Program
Service Savings & Online Scheduling
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